Universal Pictures today solidified its multicultural marketing team when helped drive such recent gets as Despicable me iPad case 2, Very quickly & Furious 6 and Knowledge Along. The studio promoted Progressist Castro to SVP Multicultural Promotion extended the contract of Talitha Watkins as VP of the quality brand. Castro, who has focused on Latino outreach, will oversee the multicultural with unit, which Universal said is considered expanding and will boost its environment on current and upcoming advertising campaigns to oversee a broader ball park of ethnic and specialty demographic classes. He helped promote such video clips as Despicable Me 2 in addition Mama, which earned 28% in addition 46% of their respective opening-weekend grosses from Hispanics. Watkins will will still be concentrate on the African-American audience. Your loved one efforts helped fuel such fakes as The Best Man Holiday in addition Ride Along into breakout gets. "Unlocking the Hispanic marketplace 's a priority for every studio, and we are proud of the gains we've made with Fabian's guidance, " said Universal's Co-president of Marketing Michael Moses. "He \ us to implement innovative, economical campaigns that cross every with discipline and communicate to this subdivision of the audience in an authentic journey. " Moses added about Watkins: "Talitha is a real star who's reached shine with her contributions to making several our recent films very sizable hits. [She] has already opened new opportunities for us to enhance a strong, sustainable foundation with a dependable segment of moviegoers. "
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