Monday, February 16, 2015

California vs London: A Fashion Week Infographic

Did you know the 3460 miles with New York and London is about very similar to three million times the length of supermodel Karlie Kloss?

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That's just one style-related stat from a new infographic on sale since time for fashion week season to online fashion marketplace Lyst. The attention otherwise is on pitting both cities against each other from a type perspective – given I'm an Brit in the Big Apple, this one growth winner for me.

New Yorkers are favoring the Isabel Marant Samuel sweater, time Londoners are after a particular miu miu iPhone case pink number, it suggests here is an example. It also shows little black evening dresses are trending in both cities in front of Valentine's Day, with key styles to Acne Studios, Maje and Etoile standing out.

Lyst tracks over a million items, from more than 9, thousand global fashion designers and shops, on its site. It also provides $100m in annual sales. Leading to a reported 100, 000 pattern data changes every hour.

New interesting insights pulled? New Yorkers sport more black, while London is dependant on (50) shades of grey. There's additionally a big difference in skirt length , New Yorkers like the midi style, afterwards Londoners are still craving the hobby introduced by Mary Quant through 1964.

No surprise to also consider the cold weather in New York has led to examined views of the Sorel Tivoli heels increasing by 143% on Lyst over the past two months. Meanwhile with necklaces, gold and rose gold in the form of clunky cuffs are particularly trending in California, while London is all about silver add rings.

The big brands to keep on during fashion week in every individual city? Alexander Wang in California, Burberry in London. I'll take a tiny bit of both…

See more of the infographic with, and the whole of it via the Lyst blog.

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