On November 1, according to foreign media reports, GamesBeat to interview the head of Xbox marketing yalun·gelinboge (Aaron Greenberg), discussed the company's strategy during the holiday period, elements of the strategy is the first product line through a strong mix of high-end dedicated controller, to strengthen its product diversity, and Sony PlayStation 4 competition.
Between the game's most competitive when it is holiday season. This is Sony and Microsoft continue to launch a new set of reasons. However, Microsoft is also particularly strong this year, launched a Halo 5 and other packages, customer choice.
Greenberg said, although some people say that the traditional game market is shrinking, but Microsoft's game machine sales optimism than in previous years, Microsoft launch package version is also intended to attract new users.
GamesBeat: why have you introduced a package version (game set and game discs)?
Greenberg: the end of every year we are summarizing, we concluded last year, launch package version can give users more choices, in fact, also help sales. Customer response is huge, launch a package at a time, and sales will soar.
GamesBeat: what was decided to launch package version? Because a game? Theme?
Greenberg: we have two types of games, one of which is a limited edition, is novel in design simplicity. Limited Edition game, difficulty, high cost, processing time, before you want to optimize. Another is package Premium Edition. Users to buy Xbox One, usually for one game. We have some hot new games pre-IPO, launch package that corresponds to the version, so that users feel it's worth it.
GamesBeat: holiday package, holidays are holidays right?
Greenberg: not only do we sell Xbox games machine, we wanted to give the user high performance-cost ratio. We can predict which game will be popular, corresponding to stock more of the packages.
GamesBeat: 3 game is selected in the package? Flawless iPhone 6s plus case
Greenberg: we assess all game, first consider the economic feasibility. High game quality, customer focus, higher ranking, so that overall performance high.
GamesBeat: the Ogy and the lost forest was one of the most popular games of the year, you set that corresponds to the version you sales?
Greenberg: sold well, game production team itself is very powerful. Current difficulties is, how to raise the profile of the game, how to let customers know we have a package that corresponds to the version.
GamesBeat: there was a time people thought the PlayStation 4 and Xbox One system very like. But now it seems that you are constantly increasing diversity, such as backward compatibility and Elite controllers.
Greenberg: of course you want to make a difference. Users buy games is a big part of the reason is the game. We want to win all of the high quality games, while massive investments to develop an exclusive version of the game.
[Article correction] Flawless
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